Diabetes Care
Roche Diabetes Care's Global Market Insights (GMI) team uncovers customer needs and communicates actionable insights to the organization so that strategic business decisions, upcoming product development, new business models, and product/service commercialization can be informed. Design decisions were informed by user insights, analytics, best practices, and competitive analysis.
Customer Insights, Journey Maps, Design Sprints, Archetypes, Workshops
The starting point is understanding
what people really need
GMI team members and patients with diabetes immersed themselves in the AP/DIY journey in order to understand expectations, frustrations, dreams, and what makes participants happy. On the first day, we discovered 192 insights in an hour and a half, and from those insights, we identified 58 problems. We use these insights to identify opportunities for value creation. Then, each team explored six solutions, landing on one with one concept to validate.
Project plan approach
Contributed to the research and development of materials for a workshop in San Diego, CA, focusing on the experiences of people with diabetes using conventional pump therapies and AP-like solutions. Upon completion of the research, I co-created journey maps, workshop templates, and storyboards. My role at the workshop was to facilitate one of the four teams. To create value, I guided the team to understand the journey, the problems, the needs, and the goals.
