Breakfast fit for a King
2022
Burger King faced the challenge of revitalizing their breakfast platform to attract a broader range of guests throughout the day. Their goal was to leverage the equity they had established with the Whopper Melt and introduce a new breakfast offering that would capture the essence of their brand while satisfying the morning cravings of their customers.
Recognizing the need for a fresh approach to breakfast, Burger King unveiled their solution: the Cheesy Breakfast Melts. This innovative addition to their menu aimed to address the pain points of uninspiring breakfasts and elevate the morning experience for their customers.
On-Premise Merchandising, Branding, Print, Art Direction, Social Media, and Digital
Flavorful morning triumph
Burger King strategically leveraged the success of the Whopper Melt to extend its equity into the breakfast domain. By introducing the Cheesy Breakfast Melts, they aimed to tap into the customer base that had already developed a preference for the melding of bold flavors in a convenient package.
Call of Duty
2019
Activision® and Burger King® came together and asked us to figure out a way to build some co-branded, viral buzz around the launch of the most recent Call of Duty Modern Warfare, which resulted in a real-life Burger Town coming to life for fans to experience. The creative team did this in less than a month. Watch the video for all the details.
Featured in AdWeek, ChewBoom, BusinessWire & more.
Gamers take on the King.
The Home of the Whopper was about to become Burger Town, mashing up a virtual gaming experience with real-life on the streets of Long Beach, California. We executed a complete restaurant takeover in less than a month, including menu boards and graphics from scratch, specially fabricated Burger Town signs, and a giant inflatable Bubby mascot (a.k.a. Murderbot).