Lids Holiday 2024

For the biggest campaign of the year, we leaned into what makes the holiday season special—personalization. Make It Personal was more than just a tagline; it was an invitation to create one-of-a-kind gifts with custom embroidery. To showcase the magic of customization, we collaborated with key influencers in the hat community, capturing their unique styles as they personalized their hats. This authentic, community-driven approach resonated deeply with our audience, inspiring them to create something meaningful for the season.

This was our largest campaign of the year, and it delivered in a big way. Sales and traffic surpassed last year’s engagement, proving that when you make it personal, people connect.

On-Premise Merchandising, Branding, Print, Art Direction, Social Media, and Digital